Saturday, May 15, 2010

Google Pay Per Click Sacramento

This area also has a link to the Page Speed browser add-on that, once installed, will provide a speed for each page, as well as detailed analysis and suggestions for improvements in much greater detail than the general Google analysis. Areas dealt with include optimizing caching, minimizing items such as round-trip load times, payload size and request overhead, and optimization of browser rendering. Each of the factors in the areas covered is given a score, so you can drill down and see specifics of what individual items might be able to be tweaked to improve your overall score and ultimately, the page load (and site load) time.

Of course, there are a variety of independent tools that do the same thing and will test the same factors — a topic for a future blog post. You certainly should check all of the factors uncovered via the Google tools in another, independent, tool. Then gather all the data, correct what you can, and look into any areas where the different tools have returned significantly different data (if any exist). You may need to dig further to discover which is more accurate, but if your main goal is your ranking on Google, you may have to settle for fulfilling Google’s expectations first and dealing with any inconsistencies or others later.

Whatever you do, don’t panic if your site load time falls into the “slow” category. Many of the fixes will be easily accomplished and any that you are able to take care of with little fuss will immediately confer some benefit to those accessing your site, especially if they are still using older equipment that magnifies differences in site load time by virtue of its relative slowness.

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